RSC Anderlecht, Belgium’s most decorated football club, is entering a bold new era—not on the pitch, but in the world of culture and creativity. The club has announced an unprecedented collaboration with Mosaert, the acclaimed multidisciplinary creative house behind global music icon Stromae, appointing them as Creative Director for the 2025 season.
This partnership marks a fusion of sport and art, aimed at celebrating the unique identity of both RSC Anderlecht and the vibrant city of Brussels. Mosaert, known for its distinctive work across music, fashion, and audiovisual storytelling, will bring a fresh creative lens to the world of RSCA, reshaping its visual and cultural universe throughout the season.
Celebrating Brussels Through Culture and Football
The collaboration is rooted in a celebration of cultural cross-pollination—an exploration of how Anderlecht, as a football club, reflects and interacts with the heartbeat of Brussels. Mosaert’s involvement will extend far beyond cosmetic branding. Their influence will permeate club visuals, fan experiences, merchandise, digital platforms, and live events, crafting a holistic narrative that blends football with the creative pulse of the capital.
1985 & Beyond: A Tribute to Legacy
The campaign’s creative journey begins by honoring a legendary moment in the club’s history. In 1985, the late Belgian music icon Grand Jojo released Anderlecht Champion, a beloved anthem that captured the spirit of the Purple & White. To mark the song’s 40th anniversary, Mosaert is reimagining the classic—Stromae himself will remix the track, a first in his illustrious career. This reworking sets the tone for a year that will bridge generations and genres.
A Yearlong Immersive Experience
Mosaert’s directorship is not a one-off activation but a season-long immersion. The club’s visual identity will be reimagined, creating a unique blend of artistic innovation and football tradition. Fans can also expect a Tribute Night around the New Year, celebrating both Grand Jojo and the new creative direction, blending performance, design, and community.
The creative helm will be led by Mosaert’s core team: Coralie Barbier (Creative Director), Luc Van Haver (Executive Director), and Stromae, whose distinct artistic voice is recognized worldwide.
A First for Belgian Football
This collaboration represents a pioneering move in Belgian football—rarely has a club enlisted a creative studio with such cultural influence and multidisciplinary reach. In doing so, RSC Anderlecht not only reinforces its role as a leader in sport but also as a cultural institution in dialogue with its city, its history, and its fans.
-As Mosaert steps into this new role, the lines between football, fashion, music, and art are set to blur like never before. The result promises to be a season that not only entertains but inspires.
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