VfB Stuttgart has announced a strategic partnership with SunExpress, the successful German-Turkish airline jointly operated by Lufthansa and Turkish Airlines. As of now, SunExpress becomes the official airline and a premium partner of the Bundesliga club in a deal set to last for at least three years.
This new collaboration will go far beyond traditional sponsorship. SunExpress will be prominently featured through digital campaigns, fan engagement initiatives, and LED board advertising at the MHP Arena. The partnership aims to integrate the airline into the VfB Stuttgart fan experience while enhancing both brands’ visibility and reputation — locally and internationally.
A Strategic Alignment
Alexander Wehrle, CEO of VfB Stuttgart, welcomed the airline with optimism:
“We are delighted to welcome SunExpress on board. This partnership underlines the strength and relevance of our club, our city, and our region as an attractive platform for international brands. It also reinforces Stuttgart’s growing role as an aviation hub.”
Rouven Kasper, the club’s chief marketing and sales officer, emphasized the cultural and aspirational fit between the two organizations:
“From the very beginning, it was clear we share a mutual ambition — to create memorable experiences for people and deliver top-tier service. Through innovative and fan-focused initiatives, this partnership will generate real added value for both VfB and SunExpress supporters.”
A Bold Move in Sports Sponsorship
SunExpress, no stranger to sports partnerships, sees this agreement as a natural progression of its long-standing commitment to connecting people and supporting top-tier events.
“We are proud to join VfB Stuttgart on their journey toward future success,” said Max Kownatzki, CEO of SunExpress. “This partnership reflects our ongoing investment in sport and community. Whether in the air or on the field, we share a mission to unite people across cultures and generations — and to create unforgettable moments together.”
Echoing this sentiment, SunExpress Commercial Director Helmut Wölfel noted:
“VfB Stuttgart’s strong, emotional brand presence perfectly aligns with our own strategic goals. This collaboration is not just a marketing move — it’s a cultural fit, and we’re excited to grow alongside the club.”
A Win-Win for Both Brands
The partnership is expected to boost both parties’ visibility across key domestic and international markets. With Stuttgart continuing its push to remain competitive in Germany’s top flight and SunExpress expanding its brand presence, the collaboration stands as a symbol of shared ambition and growth.
Together, VfB Stuttgart and SunExpress are poised to deliver exciting experiences for fans — in the stadium, online, and even at 30,000 feet.
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